7 Questions To Ask Before Hiring An SEO Expert

If your site doesn"t seem to appear on the first page results of search engines such as Bing, Google or Yahoo, your potential clients may not have an idea of your existence. It has been proven that search engine visibility is vital in generating traffic to your site and lead to increased sales.

Somehow, others can manage an SEO campaign on their own but what if you don"t have the time and effort to do so? It"s imperative to hire a reputable and experienced SEO consultant in Jacksonville to improve your site"s ranking and strengthen your brand.

Today, we give you seven questions that you should ask before hiring a potential SEO expert.

Do you have references?

A reputable SEO expert should be able to present a list of previous and current clients. This reference can help you understand how much this potential candidate is skillful in carrying out SEO campaigns. The clients should be able to give you an idea of how much growth their business has experienced under the guide of the said consultant.

How will you increase my ranking?

If the SEO consultant hesitates in discussing the methods to be used in the campaign, turn away and never look back. An excellent SEO expert would be able to talk about the strategies in detail and would give you a realistic timeline of when to expect results. Strategies involved can either be on-page, off-page or both. You can even ask if they have PPC services to offer.

Make sure that you also receive a review of your site and what needs to be improved. The potential consultant should be able to explain in detail all the problems on the site such as broken links, structure, tags, design and so on.

Do you adhere to search engine guidelines?

You need to seek for a consultant that abides by webmaster guidelines for search engines. This means that they need to avoid prohibited SEO tricks such using generated and spammy content. If a prospective candidate doesn"t follow those rules, your site would be in a bad light with a low ranking. In worse situations, Google might even ban your site from search results.

Can you guarantee a number-one spot for my site on search engines?

If the consultant says yes, say your goodbyes and never look back. No one can guarantee a number one ranking whether on Google, Bing or Yahoo. Bogus SEO experts would immediately promise such an impossible feat.

Do you have experience in local SEO?

A high rank in local search engine results is crucial for small businesses who want to attract customers in their community. You would want to hire an SEO consultant who can carry out a local SEO campaign.

If you"re able to optimize your site for local results, you would be visible to potential clients nearby who search for keywords related to your business. Getting listed on online directories would also give you a strong presence in the local market.

How will we communicate?

The communication style may differ on various consultants. You need someone that would provide you convenience. Ask your prospect if he or she prefers to talk in person, online or by SMS. Also, you need to ask how often will the candidate give you updates on the campaign.

What are your fees?

It"s important to know how much you"ll be paying and what payment terms are involved. Will you be paying the consultant hourly, by project or by retainer? Project-based payments are the usual, and the amount can vary according to the size of the project.

If you"re interested in hiring Florida SEO services to improve your rankings, remember to ask these questions to engage the perfect one.

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Recent Effective Trends In SEO

Indeed, SEO evolves at a pace that is difficult to follow unless you work on it assiduously and recurrently.

This article would give some tips about search engine positioning. This represents in the line of current SEO trends that will settle more strongly in the next coming year.

Traffic is one of the most empowering factors that exist today. There are few experiments about SEO to determine the relationship between web and traffic positions.

If you will launch a website in 2017 the best you can do is gain visitors since day one. Luckily, some marketing options can jumpstart your traffic such as using paid advertisement such as Facebook Ads or pay per click.

Click through rate (CTR) handling

There has been a lot of talk about click-through rate lately. Is good CTR handling that crucial? Will your ranking go down the next day if your CTR is bad? A lot of people has been talking about it but very few offered relevant information or specific details. Various sources show that artificially increasing the CTR can have a short effect over time. However, it is possible that after going up your rate can go down, but does not always have to be that way.

If this CTR makes your rank go up, then this means that aside from traffic, you also need user response to maintain your position.

How does CTR work?

The click-through rate has the user experience on a website in mind. If 50 users clicked on your site, but these 50 immediately left and went to a website below yours, then that is negative CTR. If this trend became significant, then your ranking will go down. This also means that your site"s content is not good, that is why visitors immediately left. This, in turn, is not just bad for ranking but for marketing as well.

On the contrary, if 50 visitors click on your website and those visitors spend some time browsing your site, then that means your site has useful content. This also gives positive points to your CTR and in your ranking in the long run. This just means that providing good content is equally as important as getting visits. This is why I choose SEO company near me because they better understand what users want and thereby suggest better content.

Optimizing website for crawlers

A crawler is nothing but a program such as Googlebot that browse the websites all over the internet. The crawler will visit your website so that the search engine can easily index your website.

SEO experts can help you facilitate the navigation of the Googlebot through your website, and this is achieved through a proper web architecture and navigation of internal links.

Everything about the optimization of crawling is contained within the “SEO on page" in general, and something that will play a significant part in determining the first position in search engine results.

Links that bring traffic and have user clicks

The link building still going strong. It has always been and will always be one of the most important factors in the ranking algorithm Google.

However, it is also one of the most polarizing SEO factors since it can have some work around.

Its strength increasingly lies more in the “trust" that can transmit to the page through the link. You can measure this by taking into account the number of clicks on the link, and the number of users/traffic can drive.

A link from a PBN is “dead" because it will not receive any click. Because that link will be put in a post that is not intended for any user to read. It is simply there to pass link juice, but nothing more. Therefore, you will not receive clicks. This represents the typical artificial link (purchased or PBN) which is opposite to the natural link that is inside a content read by persons having an active interaction with it and sweep over the links.

Web Performance Optimization(WPO)

The WPO, in a nutshell, is the speed optimization of a particular website. It is a factor that is always important from an SEO point of view.

By optimizing the speed of the website, you produce a lower rate of bounce rate or bounce by the user. This improvement in user behavior is what produces a slight improvement also the SEO positioning.

Similarly, if a page is faster, then Googlebot can crawl more pages when it stays on your website, which in turn also favors the SEO positioning.

These are some tips that you should apply SEO from the recent trends.
Anyway, you should know that as everything related to SEO, this is just a small part of what Google probably has prepared us for the future.

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Advantages Of Pay Per Click Advertising

What Is Pay Per Click?

To put concisely and in practice, pay per click is based on placing ads for which each time a person visits a page advertisers will have to pay a lot of money. This is determined by the cost of that keyword, competition, market, etc.

The most common places to determine this practice are the search engines like Google, Yahoo, Bing and social networks like Facebook, Twitter, etc.

As you put it to work, you have to establish the ad network you"re going to work. You’ll have to determine a daily campaign budget and study a series of keywords keeping the niche market.

Advantages that paid advertising or PPC offers

There are many pluses for whom paid work published will bring us great expectations in this way to gain traffic. The following are some favorable aspects for those who use pay per click for your business.

Control of the campaign and goals

Pay per click offers the possibility of effective control both advertising expenses, change text, change daily budgets. This setup provides you full control of the whole process that a pay per click requires.

Advertising expenditures

There are many companies that spend huge amounts of money on marketing. However, with the help of Orlando PPC services you do not have to spend large amounts. With a low budget, you can already reach a target audience according to the product or service you are promoting.

Speed of deployment

You can measure the results in your business quickly to determine what works or not. This gives us a positive outlook. You do not have to wait months to see results as with organic traffic.

Precision Analytics

The pay per click ads is targeted to a public fully in line with what you are offering. Accuracy in pay per click is similar to that of a laser so that this form of marketing cannot miss in your business.


You should plant some campaign objectives, as the number of daily visits, the number of leaflets, published expenses, etc. All this should lead to a follow-up campaign to optimize as much as possible.

Tips for beginners

You must have a tracking system for visitors plus a conversion system to determine which keywords are getting the highest goals. Orlando PPC services will make your campaign economical and debug many users.

As a beginner, you should start with low budgets and test various parts of the campaign, such as landing pages, ad text, keywords. This will help you develop enough confidence to run campaigns winning pay per click.

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Basic Concept Of Marketing

Marketing is critical to any company, regardless of the product or service offered or group size. Thanks to the tools to better understand consumers, companies can adjust their products to the needs of their customers, establishing a bilateral relationship with them and making them feel more connected to the brand. Let ‘s look in more detail what are basics of marketing.

There is no single definition of marketing in matching all business sciences experts. It is that marketing can be understood in many different ways. Globally, marketing is the set of tools that the company has at its disposal and to organize strategically to find out what the demands and needs of consumers to curricular are through their ideas, products or services.

Marketing Mix
The marketing mix is the set of basic tools that the company has to plan an effective marketing strategy. This is the product, price, distribution, and promotion. These tools that have considerable leeway to be modified.

The market is created when there is a set of consumers who have enough to purchase the product that covers it and is willing to do particular economic need, capacity. Thus, the potential market would comprise all those that could meet your need with the product or service offered by the company, provided that they carry out adequate marketing strategies.

Market study
Market research is research conducted to find out what the needs of the population, analyzing different variables such as the buying habits of consumers and the elements that influence them, with the aim of creating new products or modify others already exist for the wants and needs of consumers fit.

Needs and desires
These are two concepts that are regularly repeated in all marketing studies but do not have the exact meaning, so it is important to clarify.

The needs are created as a result of the absence of a basic product or service. They are common to all people regardless of gender, race, age or geographical ubiación. They are physiological or psychological, such as the need to eat or security, innate in humans.

For its part, the wishes expressed willingness to satisfy a need depending on the individual circumstances of each and which may not apply to all people. For example, a person living in Sweden will have a desire to dress differently from others living the US.

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